BSB42415 | CRICOS 097929D | Course duration – 52 weeks

Available in: Adelaide, Brisbane, Melbourne and Sydney 

About This Course

As a graduate of Cert IV in Marketing and communication, you will develop a variety of marketing and communication skills, and familiarise yourself with the essentials of marketing concepts, theories, and practices. These skills will help to you plan, create, implement, and evaluate a range of marketing activities. Moreover, you will learn to design and apply effective solutions to a defined range of unpredictable problems, as well as to analyse and evaluate information from a variety of sources.

You will also be capable of guiding less experienced staff with limited responsibilities, while benefiting from the mentoring and support provided by your supervisor.

This course is suitable for:

  • Those planning to pursue a career in Marketing or related fields
  • Those planning to engage in studies in Marketing or related fields

Occupations can include:

  • Marketing Officer
  • Social Media Officer
  • Digital Marketing Officer

Entry Requirements

  • IELTS 5.5 or equivalent or PTE Score of 42
  • Minimum of year 12 or equivalent
  • Minimum age of 18

Course Structure:

Total number of units = 12

  • 5 core units
  • 7 elective units

Cert IV in Marketing and Communication Units:

  • BSBCMMC401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBCUS401 Coordinate implementation of customer service strategies
  • BSBFIA412 Report in financial activity
  • BSBINM401 Implement workplace information system
  • BSBLDR402 Lead effective workplace relationships
  • BSBMKG413 Promote products and services
  • BSBPRO401 Develop product knowledge
  • BSBWRT401 Write complex documents