BSB40820 Certificate IV in Marketing and Communication

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Certificate IV in Marketing and Communication* |New|

BSB40820| CRICOS: 106168F


This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Duration:

  • 20 hours per week
  • 52 weeks (12 months) including holidays

Course Structure:

  • 6 core units plus
  • 6 elective units


Melbourne, Sydney, Adelaide & Brisbane

Entry Requirements:

There are no formal entry requirements for this qualification however, for enrolment in this course at Albright Institute students must:
  • Be of 18 years of age or above
  • Have completed year 12 or equivalent
  • Completed Pre-Training Review to meet suitability and commitment
  • Able to produce proof of English proficiency equivalent to IELTS 5.5 (in last 2 calendar years). Completed General English Upper-Intermediate level.
  • Have a valid Australian Visa/ Residency status which allows them to study in Australia in Vocational level

The future needs you. Find your path at Albright.

Study Pathways: 

Possible future study pathways are to continue to a higher level Vocational Qualification such as a Diploma of Marketing and Communication.
Information will also be provided to students on further training options available to them to further enhance their skill set by the student support officers of Albright or the course trainer and assessor.

Employment Pathways: 

Once students have completed the BSB40820 – Certificate IV in Marketing and Communication, they will be able to seek employment as an entry-level marketing and communication professional.
*Qualification superseded by the new BSB training package update v.7.
Students can still apply any time throughout the year for the next intake start date listed on ( and they will be contacted by the student services department if they need to start transitioning to the new BSB package.
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Code Title Core / Elective
BSBCMM411Make presentationsCore
BSBWRT411Write complex documents Core
BSBESB302Develop and present business proposalsElective
BSBMKG433Undertake marketing activitiesCore
BSBMKG439 Develop and apply knowledge of communications industryCore
BSBCRT412Articulate, present and debate ideasCore
BSBMKG431Assess marketing opportunitiesElective
BSBMKG434Promote products and servicesElective
BSBMKG435Analyse consumer behaviourCore
BSBTEC403 Apply digital solutions to work processesElective
BSBOPS404Implement customer service strategiesElective
BSBFIN401 Report on financial activityElective

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