Certificate IV in Marketing and Communication

Study what you love while living the life you dream of.

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Possible future study pathways are to continue to a higher level Vocational Qualification such as a Diploma of Marketing and Communication.

Information will also be provided to students on further training options available to them to further enhance their skill set by the student support officers of Albright or the course trainer and assessor.

Once students have completed the BSB40820 – Certificate IV in Marketing and Communication, they will be able to seek employment as an entry-level marketing and communication professional.

There are no formal entry requirements for this qualification, however, for enrolment in this course at Albright Institute a student must:

  • Be 18 years of age at the time of commencement of the course
  • Have successful completion of Australian Equivalent Year 12 qualification
  • Have a valid IELTS score of 5.5 or PTE score of 42 or Cambridge English Test Result B2 or its equivalent (Completed a minimum 12-Week General English Course of Upper-Intermediate Level)- Within the last 2 Calendar Years
    OR
    Completed Australian Qualification minimum AQF Level 4 (Certificate 4) or Australian Senior Secondary Certificate of Education- Within the last 2 Calendar Years
    _
    Effective from July 2024 – Have a valid IELTS score of 6 Bands OR PTE score of 50 OR Cambridge score 169 OR its equivalent (Completed a minimum 10-Weeks General English Course of Upper-Intermediate Level)- Within the last 2 Calendar Years OR Completed Australian Qualification minimum AQF Level 4 (Certificate 4) OR Australian Senior Secondary Certificate of Education- Within the last 2 Calendar Years

  • Complete the Albright Language, Literacy & Numeracy (LLN) test
  • Have a valid Student Visa status which allows them to study in Australia in Vocational levels for international student
  • Have basic computer and MS Office skills (Word, Excel and Power Point)
  • Satisfy Pre-Training Review (PTR) Assessment requirement
  • 6 core units plus

  • 6 elective units

  • 20 hours per week

  • 52 weeks (12 months) including holidays

Melbourne, Sydney, Adelaide & Brisbane

Core Units:

  • BSBCMM411 Make presentations
  • BSBWRT411 Write complex documents
  • BSBMKG433 Undertake marketing activities
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG435 Analyse consumer behaviour

Elective Units:

  • BSBESB302 Develop and present business proposals
  • BSBMKG431 Assess marketing opportunities
  • BSBMKG434 Promote products and services
  • BSBTEC403 Apply digital solutions to work processes
  • BSBOPS404 Implement customer service strategies
  • BSBFIN401 Report on financial activity

Typical Timetable Block*

AM Schedule Block

Start

End

Period 1

9:00 AM

12:30 PM

Break

12:30 PM

1:00 PM

Period 2

1:00 PM

4:30 PM

PM Schedule Block

Start

End

Period 1

2:00 PM

5:30 PM

Break

5:30 PM

6:00 PM

Period 2

6:00 PM

9:30 PM

 

Compulsory Training Hours:
14 Hours on Campus Training + 6 Hours Online Per Week**


*A typical week consists of two days of classes, each with two periods scheduled in either the AM or PM block.


**Timetables specific to each course or cohort are released before the start of the commencement week and updated at the beginning of each term.

Training at Albright is a combination of facilitated learning activities using a combination of theory and research. The different range of activities could be demonstrations, role plays, presentations and individual classroom and group activities.

  • Students are required to attend a total of 14 hours of face-to-face scheduled training + 6 hours of structured online learning activities to complete the compulsory 20 contact hours per week requirement of the International Student visa.
  • Students who have completed their orientation can access their current timetable, classroom & session details at Albright LMS: https://albrightinstitute.ai-one.io/
  • Current students can review their ongoing course progress by accessing the Albright LMS https://albrightinstitute.ai-one.io/
  • Timetable is subject to change.

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