BSB52415 | CRICOS 096467D | Course duration – 52 weeks

 

Available in: Adelaide, Melbourne and Sydney

About This Course

As a graduate of our Diploma of Marketing and Communication course, you will have developed a sound knowledge of marketing disciplines and how to apply them in the workplace.

Our course includes developing and executing your skills in digital strategy, social media, identifying market trends, developing integrated marketing campaigns, market research and leading and managing an effective workplace.

Albright Institute of Business and Language course focuses on practical learning to ensure you are job ready through extensive use of case studies across a variety of industries

This course is suitable for:

Those planning to pursue:

  • A career in marketing or business management
  • Higher education in Marketing or related field

Occupations can include:

  • Marketing Co-ordinator
  • Social Media Co-ordinator
  • Digital Marketing Co-ordinator

Entry Requirements

  • IELTS 5.5 or equivalent or PTE Score of 42
  • Minimum of year 12 or equivalent
  • Minimum age of 18
  • Completed all core units in BSB42415 Certificate IV in Marketing and Communication

Course Structure:

Total number of units = 12

  • 3 core units
  • 9 elective units

Diploma of Marketing and Communication units:

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBIPR501 Manage intellectual property to protect and grow business
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG506 Plan market research
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG535 Devise a search engine optimisation strategy
  • BSBMKG537 Develop a social media engagement plan
  • BSBMKG536 Develop strategies to monetise digital engagement