BSB50620 Diploma of Marketing and Communication

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Diploma of Marketing and Communication* |New|

BSB50620| CRICOS: 106170A


This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Course Duration:

  • 20 hours per week
  • 52 weeks (12 months) including holidays

Course Structure:

  • 5 core units plus
  • 7 elective units


Melbourne, Sydney, Adelaide & Brisbane

Entry Requirements:

Entry to this qualification is limited to those who have successful completion of BSB40820 Certificate IV in Marketing and Communication or equivalent competencies: Equivalent competencies are predecessors to the units, which have been mapped as equivalent. or Have two years equivalent full-time relevant work experience. Additionally, for enrolment in this course at Albright Institute students must:
– Be of 18 years of age or above
– Have completed year 12 or equivalent
– Completed Pre-Training Review to meet suitability and commitment
– Able to produce proof of English proficiency equivalent to IELTS 5.5 (in last 2 calendar years). Completed General English Upper-Intermediate level.
– Have a valid Australian Visa/ Residency status which allows them to study in Australia in Vocational level

The future needs you. Find your path at Albright.

Study Pathways: 

Possible future study pathways are to continue to a higher level Vocational Qualification such as an Advanced Diploma of Marketing and Communication, or a higher education degree such as a Bachelor of Marketing.
Information will also be provided to students on further training options available to them to further enhance their skill set by the student support officers of Albright or the course trainer and assessor.

Employment Pathways: 

Once students have completed the BSB50620 – Diploma of Marketing and Communication, they will be able to seek employment as a professional in marketing and communication.
*Qualification superseded by the new BSB training package update v.7.
Students can still apply any time throughout the year for the next intake start date listed on ( and they will be contacted by the student services department if they need to start transitioning to the new BSB package.
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Code Title Core / Elective
BSBTEC404Use digital technologies to collaborate in a work environmentElective
BSBMKG542Establish and monitor the marketing mixCore
BSBMKG545Conduct marketing auditsElective
BSBMKG552Design and develop marketing communication plansCore
BSBMKG541Identify and evaluate marketing opportunitiesCore
BSBPMG430Undertake project workCore
BSBMKG555Write persuasive copyCore
BSBMKG543Plan and interpret market researchElective
BSBMKG551Create multiplatform advertisements for mass mediaElective
BSBMKG626Develop advertising campaignsElective
BSBCRT512Originate and develop conceptsElective
BSBMKG623Develop marketing plansElective

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